About All Signs and Graphics LLC
Service. Quality. Integrity. Experience.

Located in Atascadero, CA, All Signs and Graphics LLC was established in 2006 by the father-daughter team of Rick Fargo and Annie Farrell. They welcomed Steve McDonough to their team during the summer of 2011. Together, they have over 70 years of combined experience in the graphic arts and sign making industries. Their goal is to provide their customers with the highest level of customer service while furnishing quality products at reasonable prices.

Rick Fargo
Rick began his career in the graphic arts in 1972 as a printing press operator. Since then, he has held several positions within the industry. In 1984, he opened Matrix PrePress, a commercial pre-press provider, in Santa Clara, CA. After the sale of Matrix in 1997, he worked as a print broker for Printing By Design where he was named Sales Person of the Year in 1998. During this time, he also worked extensively with a former Matrix employee who had opened a sign shop. He gained knowledge and experience in sign fabrication and production and completed jobs for companies such as Cisco Systems and Electronic Arts.

Rick took a short break from the industry after moving to Atascadero in 2002, but he decided to return to it in May of 2004 when he took a job at a local sign company. After working there for two-and-a-half years, he again decided to open his own shop, All Signs and Graphics.

Annie Farrell
Annie is a graduate of Cal Poly, San Luis Obispo. She holds a bachelor's degree in graphic communication with a concentration in design reproduction technology and a minor in consumer packaging. While at Cal Poly, she received a scholarship award from Bookbuilders West for the design and production of a one-of-a-kind edition of The Secret Garden. Upon graduation, she accepted a position with a top graphic design and advertising firm in San Luis Obispo where she spent three years as a graphic designer and production manager. During that time, she completed award-winning projects for both local and national clients.

After leaving the design firm, Annie decided to pursue her passion for the culinary arts and spent six months cooking at The Black Cat Bistro in Cambria. Although she greatly enjoyed cooking professionally, she decided that her dad's proposal to open a sign shop together was an offer she couldn't refuse.

Annie is also part-owner of Just Baked SLO, a dessert delivery and catering company.

Steve McDonough
Steve made his first sign in San Luis Obispo in 1970. With his background in graphic arts, he, of course, was called upon when a sign was needed. Finding the work rewarding, and more profitable than being a starving artist, Steve began his career in sign making. He has worked with various sign craftsmen over the last 30 years in San Luis Obispo County. Although he has kept up with the advances in graphic arts generation, he is also skilled with the classic sign arts of hand lettering, illustration, carving, gold leafing, and other methods of sign making that are fast becoming a lost art with the advent of computer-generated graphics. Steve brings these skills with him as he joins the team at All Signs and Graphics.